Sep 9, 2022
In this episode, Mike talks with Gary Bird. Gary is one of the formost experts on marketing for dental business owners. He is the founder of SMC National and the popular Dental Marketing Theory podcast. Mike and Gary talk about metrics and micro-metrics to laser focus your marketing spend. They discuss how to determine how much you should be spending on marketing. Spoiler Alert: He tells you not to let a marketing team answer that question for you! They also discuss what dental owners should be doing in the last three years prior to an exit to achieve the ELITE exit.